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How to Prioritize Sales Leads

When a sales rep gets a lead, whether it’s a referral, sourced through their own research, an inbound lead (email, phone, website) etc, they have to take the time to prioritize it with all of the other responsibilities on their plate. Do they drop everything they’re doing because that lead looks good on paper? What if another lead that they put on the back burner could prove to be better? How should they decide which comes first, second or even third? ... Continue Reading

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