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Keyword: Winning

Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And good news- Google actually provides some free tools to help you figure out what people are searching! Our in-house search services team has also contributed to our findings on keywords and how they can impact your business. ... Continue Reading

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Hate being picked last? Avoid these 5 SEO mistakes

If you find your page struggling to gain exposure online, your website may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. However, writing content can seem overwhelming when you are unsure about what things search engines take into place for rankings. But you need to make it a priority because 75% of users never scroll past the first page of search results. If Google can’t find you, neither will anyone else. Avoid these common SEO mistakes to increase your chances of being found by prospective buyers.... Continue Reading

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Sometimes Keywords & Backlinks Aren’t Enough to Improve Search Rankings

Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in resultsFresh Content For SEO - Cherrell Paige and increasing your efforts to create new content!... Continue Reading

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If Your PPC Traffic Is Not Converting to Sales, Then This Might be For You…

Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Refine Your Keywords to Improve PPC ResultsClick (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign.... Continue Reading

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Learn to Speak SEO!

Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultantLearn 10 SEO Terms’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your dealership’s website perform better in the search engine landscape!... Continue Reading

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Spring Cleaning and Your Website

Spring has sprung! This means it’s that time of year again to clean out your closets and wash the cars! However, in the midst of all of the spring cleaning, have you thought about cleaning up your website as well? Often websites have a tendency to accumulate clutter over time from adding pages, content, links and images if they are not regularly managed. This is why it’s a great time to run down your website page by page, remove those outdated specials and announcements, and refresh your content to reflect what’s happening at your business this season.... Continue Reading

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Using Your Website To Beat The Competition

Here are 7 ways to gauge how your website fairs against your competitors’ websites. Its important that your business utlizes your website to its fullest potential after all, your website is essentially your 24 hour, revenue-generating virtual business. Read article: Online Marketing Metrics to Beat the Competition Online for quick and easy ways to help you improve your online marketing strategies and define your competitive advantage.... Continue Reading

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How Google Alerts Can Help Generate Blog Content

Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on keywords that are relevant to you or your dealership. By having information e-mailed to you on a continual basis, you could leverage Google Alerts as a way to generate ideas for your company blog.... Continue Reading

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