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Mayday! Your Visitors Need Somewhere to Land!

Have you had trouble generating leads lately? Have you ever considered how implementing landing pages into your online strategy might help to capture those fleeting prospects? First off, you might be wondering- what exactly is a landing page? Contrary to popular belief, a landing page is not just any page a customer or prospect happens to land on. A landing page is a page whose primary function is to capture contact information through a lead form. Although many successful landing pages include additional engaging content, in order for a page to be categorized as a landing page its primary focus must be the capturing of contact information. So even if your homepage has a form on it, it is not a landing page! ... Continue Reading

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The Anatomy of a Successful Website

Wonder what pieces of the “website puzzle” really matter? We’re going to dive into the must-haves of a business website so you don’t miss a crucial page or feature! ... Continue Reading

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Choosing Effective PPC Landing Pages & Avoiding the Home Page

One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. Effective PPC Landing Pages - Cherrell Paige... Continue Reading

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