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Mayday! Your Visitors Need Somewhere to Land!

Have you had trouble generating leads lately? Have you ever considered how implementing landing pages into your online strategy might help to capture those fleeting prospects? First off, you might be wondering- what exactly is a landing page? Contrary to popular belief, a landing page is not just any page a customer or prospect happens to land on. A landing page is a page whose primary function is to capture contact information through a lead form. Although many successful landing pages include additional engaging content, in order for a page to be categorized as a landing page its primary focus must be the capturing of contact information. So even if your homepage has a form on it, it is not a landing page! ... Continue Reading

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Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! ... Continue Reading

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Using Your Toll-free Number to Convert Leads to Sales

One of the essential tools you have when selling your inventory is your dealership’s toll-free number. If no one is calling your dealership, your employees won’t have the opportunity to set up an appointment/gather prospect contact info. If an appointment is not set AND no contact information is collected, you have lost a lead. If you have lost a lead, well then, you’re simply not making money.... Continue Reading

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What Marketers Should Know about Brand Advocates

Does your business have a designated Social Media manager? Or perhaps you are in the Marketing department and lead the Social Media efforts for the business. Either way, when engaging with fans, followers, etc. you must exhibit that your business values the relationships created  by being truly authentic and trustworthy. Often times, this is best conveyed via Social Media.... Continue Reading

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