As search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships. Think about it. If a stranger walked […]
The seasons have changed, and with that comes a change in your customers’ needs! Marketing and economic research have long proven that one of the factors affecting the types of commodities sought by consumers is seasonal changes. Surely, You Understand the Seasonality of Your Business: Haven’t you noticed how the local demand for certain equipment and […]
“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great […]
Claim yourself! Just as you would want to claim your business name, URL, and logo you should claim your online listings from online review sites such as Yelp, Google+, Yahoo! local, Foursquare, etc. Taking control of your business profile on these sites can help keep you on top of the information and reviews listed for your […]
It may sound like common sense, but people searching for your business on the internet locally are going to convert to a sale faster than someone searching across the country. Take advantage of these high conversion searches and expand your presence locally online. Here are a few tips to think of: Make sure you’ve claimed and […]
Google Places allows business owners to update and manage their physical business location information. This information can be used to update their business listing so that it appears correctly within Google Maps and associated Google properties when users do searches. A well optimized listing can also show in organic search results. Below are some tips […]