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Does Mobile Optimization Really Matter for Your Business?

More and more, it seems like mobile is the buzzword in the business world—mobile marketing, mobile advertising, mobile shopping—is it just a trend that will calm down? Quite the opposite! With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions. In fact, users spend more time accessing social media from their mobile devices than their desktop. Plus, mobile users tend to share social media content 2X as much as those on a desktop computer.... Continue Reading

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Bing Following in Google’s Footsteps

Microsoft announced last week that they are also taking steps to improve search rankings for those websites that are mobile-friendly.  We all know that Google took similar steps last month, in what some were calling “mobilegeddon,” so the future of mobile-friendliness is definitely here.   And although Bing’s change isn’t quite as drastic as Google’s, there are still some things you need to know.... Continue Reading

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Taking Your Mobile Presence To The Next Level

Now that you know the importance of going mobile for your dealership’s website, how can you take it to the next level? Because afterall, 54% of contractors have internet enabled smartphones, and they are using these mobile devices to interact with and gain knowledge from dealerships like yours.... Continue Reading

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Why Being Mobile Is Crucial To Your Dealership’s Success

Let’s face it, people are on the go and relying on their mobile devices to access the internet now more than ever. In fact, in early 2014, internet usage on mobile devices exceeded that of PC usage. And consumers are using their mobile devices, such as smart phones and tablets, to do more than just access the internet. They are checking social media, reading emails and even making purchases. If your dealership isn’t thinking about how to attract these mobile visitors, you’re missing out.... Continue Reading

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