Each year it seems as if the kickoff to the holiday shopping season gets bigger and bigger. We’ve gone from having Black Friday, to adding Cyber Monday, then Small Business Saturday, and now Green Tuesday. As each year sets new records for consumer spending, we as marketers have seen some notable takeaways, too. This year, […]
Kleiner Perkins Caufield & Byers, or otherwise known as KPCB, is a venture capital firm located in Silicon Valley whose “Internet Trends” reports are highly valued and anticipated each year. Their 2018 report was recently released and included some data that dealerships around the country should take interest in. Below we included our top 3 […]
It’s no question that technology has radically changed consumer buying patterns making it crucial for businesses to adapt to their new behaviors to successfully sell its products. Between customers’ shift to purchasing online, utilizing mobile, and constantly being exposed to products via social media, it can be a struggle to know where to focus your […]
While most of us are personally mobile in some way, shape, or form, sometimes it’s easy to overlook the value of our businesses being actively mobile in today’s ever changing world. In a recent post we shared, we talked about how Facebook is promoting and integrating mobile shop-ability with their new feature, Marketplace. The leaders […]
As many web professionals are aware, Google announced last April that mobile-friendly websites will rank higher on search engines. People at the time referred to this as “Mobilegeddon,” but when the news settled, the update didn’t make the impact one thought it would,because there weren’t enough mobile friendly websites at the time. However, if you […]
More and more, it seems like mobile is the buzzword in the business world—mobile marketing, mobile advertising, mobile shopping—is it just a trend that will calm down? Quite the opposite! With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not […]
Let’s face it, people are on the go and relying on their mobile devices to access the internet now more than ever. In fact, in early 2014, internet usage on mobile devices exceeded that of PC usage. And consumers are using their mobile devices, such as smart phones and tablets, to do more than just […]
“By 2013, mobile phones will overtake PCs as the most common Web access device worldwide. According to Gartner’s PC installed base forecast, the total number of PCs in use will reach 1.78 billion units in 2013. By 2013, the combined installed base of smartphones and browser-equipped enhanced phones will exceed […]
If you haven’t checked out Google’s new social networking platform you need to! Receiving 20 million visitors during its first 21 weeks, Google+ takes advantage of the increasing amount of people connecting online and brings real-life sharing to the web. In development right now is Google+ business profiles – a way for businesses to get […]