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Explaining Google Algorithms

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well?... Continue Reading

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Reputation Management and Search Engine Rankings

Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings?... Continue Reading

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Start the New Year with a New You!

Welcome 2015! With the start of a new year, many of us are taking the time to set resolutions for personal growth and improvements. But shouldn’t you be doing the same for your dealership and your online presence? The answer is YES!... Continue Reading

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Getting Started With Twitter

Twitter, ContractorsA few weeks ago, we shared with you  why you should have a Twitter page for your business in our post, “Why Use Twitter?”  But more importantly, your dealership should have a Twitter page because your customers are on it, and they are searching for industry-related businesses, like your dealership, to follow and interact with. In fact, 53% of Twitter-using contractors follow at least one industy-related source on Twitter and ⅓ of contractors tweet on a weekly basis.... Continue Reading

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How Do I Get Started With My Social Strategy?

Over the past 6 weeks we have introduced you different social media platforms that can benefit and compliment your dealership’s marketing strategy. And you are probably wondering, “They want me to manage 6 different platforms! I can barely keep up with my Facebook page.”... Continue Reading

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Why Use Instagram?

Social MediaInstagram is a unique social platform for your dealership to be on because it is centered solely on image and video sharing. With 200 million active monthly users, and 60 million photos posted per day, Instagram has grown rapidly since its launch in 2010.  In fact, it is currently the fastest growing social media platform. However, there are very few commercial truck, equipment and/or agricultural businesses using it. That means there is a huge opportunity for your dealership to be one of the firsts in the industry and a step ahead of your competition.... Continue Reading

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Why Use YouTube?

YouTube, Social MediaYouTube was launched in 2005 and has grown exponentially over the years as people share their ideas and passions on a daily, sometimes hourly basis. In fact, according to YouTube’s most recent statistics, 100 hours of video are uploaded every minute and more than 1 billion unique users visit the site each month. Taking advantage of YouTube’s reach and opportunity to show off your products and services through video is a great benefit to your dealership. But why?... Continue Reading

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Why Use Google+?

social media, Google+Now Facebook and Twitter are two of the largest social sites, and if you aren’t on both, you’re at least on one. But what about Google+? It recently has suprassed Twitter and is now considered the second largest social network. But what benefits does having a presence on Google+ reap for your dealership?... Continue Reading

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