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The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign doesn’t use just organic or paid, but instead, uses both! 
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Remarketing: Targeting those who’ve already shown interest in your dealership

website visitsToday’s customers behave differently. They take the time to research products and services before making a buying decision. In fact, based on a study Google and Clickstream BF02 conducted, 49%of users visit 2-4 websites before purchasing. This behavior makes it harder for businesses to capture website visitors and convert them to customers.  So, what can you do to stay in front of these potential customers after they have left your dealership’s website?... Continue Reading

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Choosing Effective PPC Landing Pages & Avoiding the Home Page

One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. Effective PPC Landing Pages - Cherrell Paige... Continue Reading

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Don’t Forget to Prepare Your Website for Seasonal Demands

The seasons have changed, and with that comes a change in your customers’ needs! Marketing and economic research have long proven that one of the factors affecting the Prepare Your Website for Seasonal Demandstypes of commodities sought by consumers is seasonal changes.... Continue Reading

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Customer Testimonial

“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great return on our monthly investment. I appreciate your help on the campaign. We looked at extremely more expensive options through outside companies and we are thankful that we discussed this option with you and Truck Web Services. We look forward to growing our business and budget for the PPC Campaign.”... Continue Reading

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If Your PPC Traffic Is Not Converting to Sales, Then This Might be For You…

Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Refine Your Keywords to Improve PPC ResultsClick (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign.... Continue Reading

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Resolve to Actually Plan Your SEO Strategy This Year!

Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started.New Year SEO Plan & Strategy Tips... Continue Reading

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Summer-ize Your Website and Sales

It’s Summer Time! Many dealerships have special types of equipment, attachments, implements or services that get heavier attention during the summer, but this can apply to any time of the year when the seasons and weather change.  Here are some tips on how to summer-ize (or winter-ize) your website:... Continue Reading

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Clicks vs. Impressions?

Web terminology can be confusing, sometimes even to an experienced internet marketing professional. Most individuals that manage a dealership’s web presence are familiar with the difference between an Organic Optimization campaign and a Pay-Per-Click campaign. A smaller majority of those individuals are familiar with the difference between an ad impression and an ad click.... Continue Reading

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