Choosing Effective PPC Landing Pages & Avoiding the Home Page

One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. Effective PPC Landing Pages - Cherrell Paige... Continue Reading

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SEO Tip of the Month

Tracking calls and leads from your website is very important to measure the effectiveness of your website and marketing efforts. We can track how many visitors came to the website, what pages they are looking at, how they came to your site and how many online leads were submitted, but how much walk-in traffic was a result of the website?  Sometimes a visitor may have walked into your brick and mortar store as a result of the website even if they did not submit an online lead. We cannot track this type of walk-in traffic, but you can! Ask staff from all departments to get into the habit of asking new customers how they found you and record this information. You may discover that more customers than you think have visited the website first, then stopped by the dealership.... Continue Reading

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If Your PPC Traffic Is Not Converting to Sales, Then This Might be For You…

Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Refine Your Keywords to Improve PPC ResultsClick (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign.... Continue Reading

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Resolve to Actually Plan Your SEO Strategy This Year!

Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started.New Year SEO Plan & Strategy Tips... Continue Reading

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