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It’s OK to Take “No” For An Answer

Every time a salesperson contacts a potential lead, they’re already starting out with a disadvantage. It’s not their fault, but it’s the reality due to people’s previous experiences with salespeople. Their prospect will answer the phone already defensive, not because of what they have to sell, but because that prospect knows what kind of hoops they will have to jump through for the salesperson to accept “no” for an answer. ... Continue Reading

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Social Media and Your Dealership

If you’re like us, you don’t just want more fans… you want quality fans, people who choose my business’ page because they want to hear what we have to say, and they want to share something while they are there. This concept is also called earned media. The customer relationship is established when it is EARNED by you and your business. Why is this important? Studies show earned media is seven times more credible for your brand than advertising.... Continue Reading

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Buyers That Speak for Your Business Online, Bring You Business Online!

Testimonials are Online WOM MarketingAs consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the product or service, and we look for signs of credibility. Sometimes, a brand name just doesn’t speak loudly enough for a product’s reputation, so we reference the next best definer of quality by seeking the opinions of people who have purchased the product or service before – essentially, known as Word-of-Mouth (WOM) advertising/marketing.... Continue Reading

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There’s Value in a Trusting Relationship

Trust can be defined as a sense of confidence or a reliance on the strength and integrity of a person or thing. You can’t underestimate the importance of trust when interacting with your customers or prospects. This applies to both customer service and sales situations. Trust is the backbone of all customer interactions.... Continue Reading

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