post

Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! ... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Keyword: Winning

Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And good news- Google actually provides some free tools to help you figure out what people are searching! Our in-house search services team has also contributed to our findings on keywords and how they can impact your business. ... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign doesn’t use just organic or paid, but instead, uses both! 
Screen Shot 2016-06-02 at 9.33.47 AM... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Hate being picked last? Avoid these 5 SEO mistakes

If you find your page struggling to gain exposure online, your website may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. However, writing content can seem overwhelming when you are unsure about what things search engines take into place for rankings. But you need to make it a priority because 75% of users never scroll past the first page of search results. If Google can’t find you, neither will anyone else. Avoid these common SEO mistakes to increase your chances of being found by prospective buyers.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Southland Rental and Supply Increases Website Traffic by 145% with BuyerTrack

Southland Rental and Supply is a contractor equipment dealership in Fayetteville, North Carolina. Having been in business for over 40 years, current owner, Matt Tullos, wanted to increase their use of digital forms of marketing to attract today’s equipment renting and purchasing customers. They looked to Commercial Web Services, and more specifically their BuyerTrack service, to do just that. ... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Does Social Media Really Benefit My Search Rankings?

Social & SearchAs search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Why Use YouTube?

YouTube, Social MediaYouTube was launched in 2005 and has grown exponentially over the years as people share their ideas and passions on a daily, sometimes hourly basis. In fact, according to YouTube’s most recent statistics, 100 hours of video are uploaded every minute and more than 1 billion unique users visit the site each month. Taking advantage of YouTube’s reach and opportunity to show off your products and services through video is a great benefit to your dealership. But why?... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Remarketing: Targeting those who’ve already shown interest in your dealership

website visitsToday’s customers behave differently. They take the time to research products and services before making a buying decision. In fact, based on a study Google and Clickstream BF02 conducted, 49%of users visit 2-4 websites before purchasing. This behavior makes it harder for businesses to capture website visitors and convert them to customers.  So, what can you do to stay in front of these potential customers after they have left your dealership’s website?... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather