How To Get Started With Content Marketing

Consumers are looking for businesses that offer them more than just a product, they want a unique experience. As a dealership, you must be able to create engaging, educational content that will keep your current customers and prospects coming back for more. The best part is, that by creating content that your customers want to come back to, your website sees more traffic and will begin to rank better with search engines.... Continue Reading

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Explaining Google Algorithms

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well?... Continue Reading

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Reputation Management and Search Engine Rankings

Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings?... Continue Reading

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Why Use YouTube?

YouTube, Social MediaYouTube was launched in 2005 and has grown exponentially over the years as people share their ideas and passions on a daily, sometimes hourly basis. In fact, according to YouTube’s most recent statistics, 100 hours of video are uploaded every minute and more than 1 billion unique users visit the site each month. Taking advantage of YouTube’s reach and opportunity to show off your products and services through video is a great benefit to your dealership. But why?... Continue Reading

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Why Use Google+?

social media, Google+Now Facebook and Twitter are two of the largest social sites, and if you aren’t on both, you’re at least on one. But what about Google+? It recently has suprassed Twitter and is now considered the second largest social network. But what benefits does having a presence on Google+ reap for your dealership?... Continue Reading

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Social Media: Must or Bust? Part 1

Facebook, Twitter, LinkedIn, Google+, YouTube, the list goes
on and on. With so many outlets, having a social media strategy can seem like a daunting task. But with 72% of US adults using Consumers and Social Mediasocial media, and 74% of consumers saying they rely on social media to make purchasing decisions, it is important for your dealership to start, or at least maintain, your social media presence, as it is a crucial component to your marketing strategy.... Continue Reading

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Aligning Your Dealership with Your Website

It’s important to stay in touch with your Search specialist as they can help you optimize your dealership. It’s important to keep your website provider in the know of any changes that occur at your dealership. Remember, a successful website is a website that accurately reflects your brick-and-mortar dealership. Some questions to ask yourself:... Continue Reading

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Sometimes Keywords & Backlinks Aren’t Enough to Improve Search Rankings

Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in resultsFresh Content For SEO - Cherrell Paige and increasing your efforts to create new content!... Continue Reading

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