post

The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign doesn’t use just organic or paid, but instead, uses both! 
Screen Shot 2016-06-02 at 9.33.47 AM... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Quick Search Engine Optimization Tips

We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Southland Rental and Supply Increases Website Traffic by 145% with BuyerTrack

Southland Rental and Supply is a contractor equipment dealership in Fayetteville, North Carolina. Having been in business for over 40 years, current owner, Matt Tullos, wanted to increase their use of digital forms of marketing to attract today’s equipment renting and purchasing customers. They looked to Commercial Web Services, and more specifically their BuyerTrack service, to do just that. ... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Social Sweetness: The Value of Social & SEO

Having a social presence isn’t just about interacting and engaging with your customers on another level. It also has huge search benefits for your business. Below is our Social Sweetness Guide: The Sweet Combination of Social and Search which highlights 4 benefits social media has on your search rankings. Click to learn more!... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Bing Following in Google’s Footsteps

Microsoft announced last week that they are also taking steps to improve search rankings for those websites that are mobile-friendly.  We all know that Google took similar steps last month, in what some were calling “mobilegeddon,” so the future of mobile-friendliness is definitely here.   And although Bing’s change isn’t quite as drastic as Google’s, there are still some things you need to know.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

5 Common Myths About SEO

With 81% of people researching products online before making major purchases, it is becoming more and more important for your website to rank higher on the search engine results pages.  There is always talk about shortcuts or easy ways to improve your Search Engine Optimization (SEO), but a lot of these “solutions” are ineffective. Some of the most common misconceptions about SEO are…... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Google News: Algorithm Update Coming Soon. Is Your Website Ready?

On April 21st, Google is rolling out an update on how they rank websites, and it’s bigger than any of their previous updates. The algorithm is centered around improving the consumer’s user experience when searching on their mobile device(s). Google will accomplish this by ranking mobile-friendly websites higher for searches conducted on mobile.  Many websites that are not mobile friendly could get lost in the shuffle. So it’s time to ask yourself, “Is my website mobile friendly? Am I ready for this update?”... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Does Social Media Really Benefit My Search Rankings?

Social & SearchAs search engines shift their priority for rankings from emphasizing the technical aspects of SEO, such as keywords and link-building, to delivering more personalized results, social media becomes more important. Why? Because social media specializes in the signals that search engines are craving right now: identity and relationships.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Explaining Google Algorithms

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well?... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Reputation Management and Search Engine Rankings

Last week we challenged you to focus on your dealership’s online reputation in 2015 in our New Year, New You article. But did you know that your online reputation has a huge impact on your search engine rankings?... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather