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Driven by Data: Implement

We have finally come to the last post of our Driven by Data series, and arguably the most challenging because it requires a commitment from you- implementing the information you’ve found into your business strategy!... Continue Reading

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Driven by Data: Analyze

We continue our Driven by Data series with analyzing the salient features of our research, and then next week implementing new strategies to generate more successful and efficient practices. That’s a big challenge so let’s get started! ... Continue Reading

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Keyword: Winning

Can you name the top keywords searched for your business? Having just finished up a refresher course on SEO fundamentals, I wanted to share my biggest take away with you, our dealers, for ranking on Google: keywords. We’ve said it before and we’ll say it again, it all comes down to being found online. And good news- Google actually provides some free tools to help you figure out what people are searching! Our in-house search services team has also contributed to our findings on keywords and how they can impact your business. ... Continue Reading

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Hate being picked last? Avoid these 5 SEO mistakes

If you find your page struggling to gain exposure online, your website may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. However, writing content can seem overwhelming when you are unsure about what things search engines take into place for rankings. But you need to make it a priority because 75% of users never scroll past the first page of search results. If Google can’t find you, neither will anyone else. Avoid these common SEO mistakes to increase your chances of being found by prospective buyers.... Continue Reading

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Southland Rental and Supply Increases Website Traffic by 145% with BuyerTrack

Southland Rental and Supply is a contractor equipment dealership in Fayetteville, North Carolina. Having been in business for over 40 years, current owner, Matt Tullos, wanted to increase their use of digital forms of marketing to attract today’s equipment renting and purchasing customers. They looked to Commercial Web Services, and more specifically their BuyerTrack service, to do just that. ... Continue Reading

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