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Explaining Google Algorithms

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well?... Continue Reading

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SEO Tip of the Month

Mobile searches are reaching or exceeding desktop searches, so it is important that your website shows up in local mobile search. Not appearing in Map searches, appearing inaccurately or appearing with negative reviews can result in lost opportunities for your business. Below are steps you can take to make sure your business is present and verified which will help your business’ website in local mobile search results.  Each business listing is free to claim.... Continue Reading

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SEO Tip of the Month

Tracking calls and leads from your website is very important to measure the effectiveness of your website and marketing efforts. We can track how many visitors came to the website, what pages they are looking at, how they came to your site and how many online leads were submitted, but how much walk-in traffic was a result of the website?  Sometimes a visitor may have walked into your brick and mortar store as a result of the website even if they did not submit an online lead. We cannot track this type of walk-in traffic, but you can! Ask staff from all departments to get into the habit of asking new customers how they found you and record this information. You may discover that more customers than you think have visited the website first, then stopped by the dealership.... Continue Reading

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SEO Tip: E-Articles

Boost traffic to your website by writing informative and helpful e-articles! Writing e-articles can increase traffic to your website for two reasons. First, when people read your articles they will often visit your website directly. Secondly, it will create valuable inbound links to your website. Inbound links from trusted and relevant sources have a significant, positive impact on your website’s organic search engine rankings.... Continue Reading

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