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Why Should My Business Have A Blog?

In a world where consumers are seeking out information to help them solve their problems and no longer looking to businesses for just the products and/or services that they have to offer, blogging is an essential part to your marketing efforts. But many are still unsure about why blogging may be beneficial to their business. Over the next few weeks, we want to take some time to arm you with all of the information needed to get started with blogging for your business. ... Continue Reading

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Social Sweetness: The Value of Social & SEO

Having a social presence isn’t just about interacting and engaging with your customers on another level. It also has huge search benefits for your business. Below is our Social Sweetness Guide: The Sweet Combination of Social and Search which highlights 4 benefits social media has on your search rankings. Click to learn more!... Continue Reading

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Facebook Pages Update: Response Time

Facebook is taking another step to help improve customer service through business pages: Response Time. Pages that have allowed people to contact the Page will soon be able to promote how quickly they are responding to customer questions. With this change, Page admins will see a response rate and response time when they log into the page, and if the rate is high, this measurement will also appear to Page visitors via an icon below the cover photos.... Continue Reading

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Latest Facebook Algorithm Update: Lingering

Facebook announced last month that it will now take into consideration how long a user spends on a particular story. In the past, likes, comments and shares were the main factors in their News Feed algorithm. And although these still play a major role in whether or not your post will appear in News Feeds, Facebook recognized that by spending time on a particular post also shows interest.... Continue Reading

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What Not To Do On Facebook

By now, you probably got the hint that we highly recommend your dealership having a presence on Facebook. Many feel that searching for a business on Facebook and learning they don’t have a Facebook page, would be like searching for a business on Google and not finding a website: It just shouldn’t happen. As much as you want your business to have a presence on search engines, you should also want to have a presence on Facebook. After all, using Facebook for your business allows for customers to interact with your business in a new, more personal way, and increases the likelihood of a customer making a purchase. In fact, a business’s Facebook fans will purchase 35% more than a typical customer.... Continue Reading

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Facebook Ads Update: Now Easier To Reach Your Dealership

Last month we introduced to you the topic of Facebook Advertising and whether or not it’s something your dealership should consider trying. We know that Facebook ads are very effective at reaching target audiences, as our results from running them have been great. But now, Facebook is making it even easier for customers and prospects to contact you, making this advertising option a must for your dealership.... Continue Reading

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Tips to Remember For Great Visual Content

Visualblog_pt3_callout.vs2Following our discussions of how important visuals are, we want to share a few tips that will help you with your own media. Let’s start by saying: Don’t add visual content just to have it! Don’t overuse stock photos, or boring and irrelevant images. Also, keep the size in mind depending on how you use the image. Here are some tools to help you get started on creating great visual content.... Continue Reading

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Get to Know Visually Stunning Content, Pt. 1

Let’s get visual for a moment, and answer that recurring question: How can I optimize my social media efforts? We know that social media matters, and according to 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Your social media may be integral to your business efforts, but what can you do to make it more effective?... Continue Reading

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Common Facebook Questions Answered: Should I Try Facebook Advertising?

Should I Try Facebook Advertising?We receive this question quite a lot, so we thought, “Let’s tell them what we think!” Hence why we decided to address this on our blog. But the answer to this question is tricky, so bear with us as we talk through our thoughts on the matter.... Continue Reading

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