post

Are You Connecting with Your Audience? Tips on Generating Content to Reach Them

Now that you know how to segment your audience based on interests, demographics, or customer behavior, you can start to focus on customizing your content to appeal to these segments. Generating content may seem fairly straightforward, but making sure you are sending the perfect message for your audience takes a little more time. We’ve come up with some good suggestions you can utilize to customize your content marketing for your target audience, allowing you to connect with them on a more personal level.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Finding Your Target Market Through Segmentation

There’s no doubt that a little bit of customization can go a long way in the eyes of a customer. Using a blanketed market strategy and crossing your fingers that it will appeal to all of the individuals out there is a risky way to go. But fortunately, there is a better way. It’s called market segmentation. Market segmentation allows you to identify your target market (think most profitable one), tailor your message to them so you can build a strong relationship, and increase the return of your marketing efforts. Not only that, but it gives you a competitive boost because you have better knowledge on the specific needs and wants of your customers. A study from Harvard Business School showed that in the U.S. 85% of 30,000 new product launches failed due to poor market segmentation. Don’t be part of that statistic.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather