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New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year.... Continue Reading

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Clean Your Website, Care for Your Visitors

SocMedApril.callout.final (5)Spend only a few minutes on a cluttered, design-disaster homepage, and you’ll quickly be running away! Today, customers want to visit websites that are clean, well-organized, focused, and, honestly, pleasing to the eye. Your website’s design says a lot about your business and brand, as we discussed in our “Killer Homepage” blog post. Just like you wouldn’t let your physical store fall into disrepair, you shouldn’t allow your site to become cluttered, confusing, or out-of-date.... Continue Reading

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Five Tips for Your Social Media Spring Cleaning

In earlier posts, we’ve described exactly why you should use Facebook for your dealership and offered insight into how social media affects your business’s search rankings. If you’ve taken the next step of setting up your social media platforms, then possibly you’re now faced with that unsure feeling of just how to leverage your social media presence to help your dealership.... Continue Reading

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Why Use LinkedIn?

LinkedIn, Social MediaLinkedIn’s unique value in the social media world is the fact that it was built with a focus on users utilizing their connections to develop a professional network, and allowing people to be more productive and successful. And they are accomplishing this goal everyday. As of April 2014, LinkedIn reported that there were over 300 million users worldwide on the platform, and these users want to connect with companies in order to enhance their professional decision making. In fact, your customers are also on the platform. For example, 40% of contractors visit LinkedIn daily. This makes LinkedIn a great resource for your dealership to connect with customers!... Continue Reading

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Remarketing: Targeting those who’ve already shown interest in your dealership

website visitsToday’s customers behave differently. They take the time to research products and services before making a buying decision. In fact, based on a study Google and Clickstream BF02 conducted, 49%of users visit 2-4 websites before purchasing. This behavior makes it harder for businesses to capture website visitors and convert them to customers.  So, what can you do to stay in front of these potential customers after they have left your dealership’s website?... Continue Reading

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Follow Up with Your Customers for Increased Insight and Sales Opportunities

When a customer walks into your dealership, contacts you via your website, or calls you on the telephone, they do not want to be thought of as a statistic. They want to be given the attention they deserve and be treated as though they are the only customer you have.... Continue Reading

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Buyers That Speak for Your Business Online, Bring You Business Online!

Testimonials are Online WOM MarketingAs consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the product or service, and we look for signs of credibility. Sometimes, a brand name just doesn’t speak loudly enough for a product’s reputation, so we reference the next best definer of quality by seeking the opinions of people who have purchased the product or service before – essentially, known as Word-of-Mouth (WOM) advertising/marketing.... Continue Reading

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Is your E-newsletter Worth Subscribing To?

An effective e-mail newsletter (e-newsletters) paired with social media tactics can grab a hold of many potential customers for your business rather than just relying on e-mails or social media alone.... Continue Reading

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There’s Value in a Trusting Relationship

Trust can be defined as a sense of confidence or a reliance on the strength and integrity of a person or thing. You can’t underestimate the importance of trust when interacting with your customers or prospects. This applies to both customer service and sales situations. Trust is the backbone of all customer interactions.... Continue Reading

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