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New Year, Social Trendspotting in 2017

With social media changing so rapidly, it’s always important to stay on top of social trends. But which ones should you pay the most attention to? We have done the hard work for you and compiled a list of the 5 social media trends to watch out for in the New Year!... Continue Reading

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The Ultimate Guide To Social Media Image Sizes

Coming up with a social strategy and posting regularly is hard enough! But now you have to remember if a Facebook profile pic is 160 x 160. (Or was it 200 x 200?!) And what image size is ideal for posting on Google+ or LinkedIn? With so many questions and sizes to figure out, we created this guide to help you navigate the seven seas of social media image sizes.... Continue Reading

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How To Use Hashtags on Facebook

Last week we introduced you to the hashtag, and more specifically how it works on the platform it started on, Twitter. Since then, the hashtag has expanded it’s reach and is now common on Facebook too. This week we want to talk to you about how to use the hashtag on Facebook. Similar to Twitter, a Facebook hashtag ties the conversations of different users all to one place.... Continue Reading

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How to Use Hashtags on Twitter

Social media enthusiasts today seem to have their own language, starting with the “hashtag.” For a long time, the hashtag symbol (#) was called the “pound” sign. Now, the only time you ever refer to it as a pound sign is when you’re forced to enter it over the phone when you’re paying a bill. ... Continue Reading

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10 Twitter Marketing Formulas

When it comes to marketing and driving engagement on Twitter, you may feel like you are walking uphill, in the snow, both ways with no shoes on! With 20 Million profiles on Twitter being fake and only 23% of brand posts generating any type of interaction, Twitter can seem like a tough battle for marketers to get attention. Despite all the challenges though, Twitter presents a significant opportunity for brands. With almost 302 million active users, of which, 80% are on mobile devices, Twitter is still one of the largest social networks, and brands that are active on it will reap major benefits. Now, the number one question everyone’s asking is how do you get to be trending on Twitter? Well, it all starts with the tweets themselves. Here are the best formulas to use to drive engagement on Twitter. ... Continue Reading

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Make Your Holiday Social Campaign Shine

It’s the holiday season and there’s no better time than now to show some holiday spirit in your social campaign! It’s the perfect time to take your social media campaign to the next level and get your followers feeling merry and bright! Don’t forget to follow the golden 80/20 rule for content generation…even around the holidays, people want that warm, personalized message on their News Feeds, not just promotions or advertisements for your business. ... Continue Reading

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Getting Started With Twitter

Twitter, ContractorsA few weeks ago, we shared with you  why you should have a Twitter page for your business in our post, “Why Use Twitter?”  But more importantly, your dealership should have a Twitter page because your customers are on it, and they are searching for industry-related businesses, like your dealership, to follow and interact with. In fact, 53% of Twitter-using contractors follow at least one industy-related source on Twitter and ⅓ of contractors tweet on a weekly basis.... Continue Reading

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How Do I Get Started With My Social Strategy?

Over the past 6 weeks we have introduced you different social media platforms that can benefit and compliment your dealership’s marketing strategy. And you are probably wondering, “They want me to manage 6 different platforms! I can barely keep up with my Facebook page.”... Continue Reading

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Why Use Twitter?

Social Media, TwitterTwitter is a social tool used to keep followers up to date with short updates, comments, or thoughts in real-time. Being limited to only 140 characters, it is a quick and easy way for people to connect to the world around them everyday. In fact, for most, it is becoming part of their daily routine, which is a great bonus for your dealership.... Continue Reading

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Social Media: Must or Bust? Part 3

You now know that social media improves your search engine rankings and allows you to develop industry connections and customer relationships. For our final post about this topic, we want to let you know how social media allows you to grow your reach. ... Continue Reading

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