Google is no longer just a proper noun; it has become a verb in everyday life. If you don’t know the answer to a question, you simply “google” it. However, while Google is great for discovering new information within their thousands and thousands of search results, it can be easy to get lost and confused […]
As an extension of your business, your website should receive just as much attention as your physical dealership. It can be easy to think of a website as something you simply “set and forget,” however updating your website can be a significant tool for maximizing your exposure and driving more sales. ForConstructionPros recently put together […]
Technology. Websites. Internal Metrics. Social Media. We live and work in a rapidly evolving world with more online tools than ever before. While some sales principles will always remain constant, success in our competitive industry requires commercial dealerships and salespeople who adopt the digital tools that help sell more inventory. Welcome to Part 5 of our commercial dealership Successful […]
When looking at your website analytics, if you’re seeing a high bounce rate or low session duration it may be time to reevaluate some elements of your website. Social Media Today compiled some statistics on what could be causing your customers to leave your website. These are the top three elements of your website we […]
Copy is king when it comes to connecting with your target customer, whether you realize it or not! Have you ever been searching for a particular service or product online, find a website, but can’t seem to tell whether the business has what you’re looking for? Isn’t that frustrating? Does it make you less inclined […]
Photos of your inventory really do make a difference when it comes to engaging a prospective buyer on your website and enticing them to reach out for more information. So, whether you’re becoming a pro with a standalone camera or using your phone’s built-in camera, great pictures are always an option. You just have to […]
As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year. 50% of small businesses don’t even have a website. Their excuses range from, “It’s too complicated,” […]
If you find your page struggling to gain exposure online, your website may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. However, writing content can seem overwhelming when you are unsure about what things search engines take into place for rankings. […]
You know what a CTA is, you’ve selected a great contrasting color for the button to make it pop, and now you are stuck on what the best wording is to make someone take action. Because afterall, the whole point of a CTA is to entice people to take action right away, so irresistible content […]
Now that you know what CTAs are and the importance of having them, it’s time to start talking about how to design them. The biggest element to a great and effective CTA is having an attention grabbing design, and it all starts with the color. Unfortunately, there is no one color that converts more than […]