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New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year.... Continue Reading

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Hate being picked last? Avoid these 5 SEO mistakes

If you find your page struggling to gain exposure online, your website may not be optimized for searching. One of the best ways to ensure your website is properly optimized is through your website content. However, writing content can seem overwhelming when you are unsure about what things search engines take into place for rankings. But you need to make it a priority because 75% of users never scroll past the first page of search results. If Google can’t find you, neither will anyone else. Avoid these common SEO mistakes to increase your chances of being found by prospective buyers.... Continue Reading

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Actions Speak Louder Than Words, or Do They? How To Create Actionable CTA Content

You know what a CTA is, you’ve selected a great contrasting color for the button to make it pop, and now you are stuck on what the best wording is to make someone take action. Because afterall, the whole point of a CTA is to entice people to take action right away, so irresistible content is key to getting conversions. ... Continue Reading

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The Power of Color: How Different CTA Colors Elicit Different Feelings

Now that you know what CTAs are and the importance of having them, it’s time to start talking about how to design them. The biggest element to a great and effective CTA is having an attention grabbing design, and it all starts with the color. Unfortunately, there is no one color that converts more than another, so picking a color relies on how much of a contrast it is to the rest of your website, to really make it pop, or the type of feeling a color promotes. ... Continue Reading

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4 Tips For A Proactive Customer Service Team

For many customer service teams, the approach is to always respond when an issue arises. But to truly become a dealership that out-supports your competition, your customer service mindset must shift from a reactive to proactive approach. By becoming proactive, your dealership will be able to delight your customers instead of just satisfying them. Here are 4 tips to creating a proactive customer service team.... Continue Reading

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5 Common Myths About SEO

With 81% of people researching products online before making major purchases, it is becoming more and more important for your website to rank higher on the search engine results pages.  There is always talk about shortcuts or easy ways to improve your Search Engine Optimization (SEO), but a lot of these “solutions” are ineffective. Some of the most common misconceptions about SEO are…... Continue Reading

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Clean Your Website, Care for Your Visitors

SocMedApril.callout.final (5)Spend only a few minutes on a cluttered, design-disaster homepage, and you’ll quickly be running away! Today, customers want to visit websites that are clean, well-organized, focused, and, honestly, pleasing to the eye. Your website’s design says a lot about your business and brand, as we discussed in our “Killer Homepage” blog post. Just like you wouldn’t let your physical store fall into disrepair, you shouldn’t allow your site to become cluttered, confusing, or out-of-date.... Continue Reading

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Website Content Creation Cheat Sheet

Last month we shared with you some ways to create better content for your homepage and about us section. But what about the rest of your website? Featuring good content throughout your entire website is very beneficial to your dealership in terms of SEO and the user’s experience with your brand.  So you may be wondering, “What should I include on my parts page? What is good content for my services page?”... Continue Reading

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Create Great ‘About Us’ Content

Create Great About Us ContentDid you know that the About Us section gets some of the most traffic on your website? Typically, when a visitor comes to your website, they will reach your About Us page within 3-4 clicks. Therefore, it’s important to take advantage of this portion of your site, as it can help you reinforce why a potential customer should do business with you.... Continue Reading

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Create A Killer Homepage

Your homepage serves as your dealership’s first impression to all website visitors. Therefore, it is considered one of the most important pages on your website. Because after all, you don’t get a second chance to make a great first impression. Right?... Continue Reading

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