Quick Search Engine Optimization Tips

We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines.... Continue Reading

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4 Tips For A Proactive Customer Service Team

For many customer service teams, the approach is to always respond when an issue arises. But to truly become a dealership that out-supports your competition, your customer service mindset must shift from a reactive to proactive approach. By becoming proactive, your dealership will be able to delight your customers instead of just satisfying them. Here are 4 tips to creating a proactive customer service team.... Continue Reading

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2014 AED Summit Attendees: Visit Us at Booth #208

It’s a new year, and what a better way to start off 2014 than a trip to the AED Summit and CONDEX Convention in Houston, Texas! The AED Summit is a great opportunity to for equipment distributors all over the country to come together and learn about new products and opportunities within the industry. AED brings partners and peers together at one venue to enhance business relationships. In addition, many of our partners will be at AED! Industry names including Wacker-Neuson, Takeuchi, Bobcat, Doosan, JLG, Terex, and Atlas Copco are all on the roster. You can check out the entire list of participants here (http://www.aedsummit.com/suites-participants.cfm).... Continue Reading

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Sometimes Keywords & Backlinks Aren’t Enough to Improve Search Rankings

Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in resultsFresh Content For SEO - Cherrell Paige and increasing your efforts to create new content!... Continue Reading

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Customer Testimonial

“We are currently going into our 3rd month using the PPC Campaign. Since we started using it we have doubled our internet traffic. And we can prove we have sold 3 trucks off of this campaign for a total gross revenue on those 3 deals of $11,500. So I can comfortably say we are getting a great return on our monthly investment. I appreciate your help on the campaign. We looked at extremely more expensive options through outside companies and we are thankful that we discussed this option with you and Truck Web Services. We look forward to growing our business and budget for the PPC Campaign.”... Continue Reading

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Word of Mouth Marketing and Your Dealership

Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. People talk about fantastic stuff and great treatment from businesses they like. So how can you help generate conversations about your business?... Continue Reading

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Virtual Word of Mouth

“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. Just as the personal customer service equipment dealers provide and what that says, it is just as important what customers say about the dealership online. Consider online testimonials as virtual word of mouth! The findings of this year’s Local Consumer Review Survey (2012) show approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations. With consumer behavior evolving, those with a virtual word of mouth presence are meeting the needs of human behavior and capturing more of the online business available.... Continue Reading

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Meet one of our Featured Dealers: Stewart Martin Equipment!

Stewart Martin Equipment understands the value of keeping an up-to-date website that accurately represents their brick-and-mortar business. We want to recognize this dealership for taking the extra time to really use the product the way it is meant to be used. Below are some helpful tips in maintaining your website and how this dealer illustrates this best on their website.... Continue Reading

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What Makes Good Website Content?

In SEO and online marketing there is a common phrase, “Content is King.” This is because Google, Yahoo!/Bing and the other search engines are putting more emphasis in their algorithms on the amount of original content that is populated on a website (and by content, we mean written site copy). The days of having a well populated keyword tag are long gone and what you actually say on your website about your business and services is more important.... Continue Reading

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