5 Tips to Strengthen Customer Relationships

Customer RelationshipsCustomers are the make it or break it point for your business. Good, loyal customers are dedicated to your business and promote it to their friends, family and coworkers. They become your greatest form of marketing. But unlike your other forms of marketing, the hard part with customers is that they can’t be bought. So what do you do to ensure you maintain a consistent level of customer service throughout the customer’s lifetime with you? And how can you strengthen these relationships to ensure they remain promoters of your business for many years to come? Below are 5 tips to do just that.... Continue Reading

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Follow Up with Your Customers for Increased Insight and Sales Opportunities

When a customer walks into your dealership, contacts you via your website, or calls you on the telephone, they do not want to be thought of as a statistic. They want to be given the attention they deserve and be treated as though they are the only customer you have.... Continue Reading

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Word of Mouth Marketing and Your Dealership

Word of Mouth Marketing is a) giving people a reason to talk about you and b) making it easier for the conversation to take place. People talk about fantastic stuff and great treatment from businesses they like. So how can you help generate conversations about your business?... Continue Reading

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Virtual Word of Mouth

“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. Just as the personal customer service equipment dealers provide and what that says, it is just as important what customers say about the dealership online. Consider online testimonials as virtual word of mouth! The findings of this year’s Local Consumer Review Survey (2012) show approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations. With consumer behavior evolving, those with a virtual word of mouth presence are meeting the needs of human behavior and capturing more of the online business available.... Continue Reading

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Buyers That Speak for Your Business Online, Bring You Business Online!

Testimonials are Online WOM MarketingAs consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the product or service, and we look for signs of credibility. Sometimes, a brand name just doesn’t speak loudly enough for a product’s reputation, so we reference the next best definer of quality by seeking the opinions of people who have purchased the product or service before – essentially, known as Word-of-Mouth (WOM) advertising/marketing.... Continue Reading

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Is your E-newsletter Worth Subscribing To?

An effective e-mail newsletter (e-newsletters) paired with social media tactics can grab a hold of many potential customers for your business rather than just relying on e-mails or social media alone.... Continue Reading

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Intro to Content Marketing

Are you writing with a purpose? …... Continue Reading

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