Customers are the make it or break it point for your business. Good, loyal customers are dedicated to your business and promote it to their friends, family and coworkers. They become your greatest form of marketing. But unlike your other forms of marketing, the hard part with customers is that they can’t be bought. So what do you do to ensure you maintain a consistent level of customer service throughout the customer’s lifetime with you? And how can you strengthen these relationships to ensure they remain promoters of your business for many years to come? Below are 5 tips to do just that.... Continue Readingby
We want to thank Bobcat of Oklahoma City for taking the time to write this great customer service testimonial. Read below to see how our team is helping dealerships just like yours succeed!
I wanted to take a moment to let you know how pleased we have been with the service and support we have received from CWS. Our sites are easy to work in and requests are all taken care of in a timely and professional manner. The design process was fun and easy. I worked with Jake for a few years and he was always quick to respond and such a joy to work with. He helped me in so many ways and taught me so much. Although I miss working with Jake, I know he is using his talents and so proud he has moved forward into something I know he will be amazing at.... Continue Reading
“My business comes from word of mouth.” Equipment dealers understand the power of a word of mouth from satisfied customers to new potential buyers to bring business to their dealerships, yet many pay very little attention to what their customers are saying online. The importance of online reviews and testimonials had been steadily increasing over the years. Just as the personal customer service equipment dealers provide and what that says, it is just as important what customers say about the dealership online. Consider online testimonials as virtual word of mouth! The findings of this year’s Local Consumer Review Survey (2012) show approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations. With consumer behavior evolving, those with a virtual word of mouth presence are meeting the needs of human behavior and capturing more of the online business available.... Continue Readingby
As consumers, we have preferences, and our preferences are so unique that they can be conflicted with the plethora of options that are put in front of us every day. As a result, we are encouraged to measure several variables before making purchases. We compare substitutes, complements, brands, packaging, price, overall lifetime value of the product or service, and we look for signs of credibility. Sometimes, a brand name just doesn’t speak loudly enough for a product’s reputation, so we reference the next best definer of quality by seeking the opinions of people who have purchased the product or service before – essentially, known as Word-of-Mouth (WOM) advertising/marketing.... Continue Readingby