post

Brand Identity: Local Pride

When it comes to who you are as a business, or rather your brand identity, have you considered how incorporating your local culture into your branding could benefit you? Every brand, like every person, is shaped by their environment- the culture they find themselves immersed in. Today we are going to discuss why boasting your local pride is beneficial and how it’s done.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Establishing Your Brand’s Voice

Last week we introduced you to the concept of a brand, and how it is ultimately an intangible feeling that people have with your business. One way to help establish this feeling is through your brand’s voice. By voice, we mean the messaging that your business communicates across your different channels. ... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

What Is A Brand?

What company really stands out in your mind? What sets them apart from others? Is it their impeccable customer service? A consistent product experience? An emotion you experience every time you interact with them? Or all of the above? ... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Tips to Remember For Great Visual Content

Visualblog_pt3_callout.vs2Following our discussions of how important visuals are, we want to share a few tips that will help you with your own media. Let’s start by saying: Don’t add visual content just to have it! Don’t overuse stock photos, or boring and irrelevant images. Also, keep the size in mind depending on how you use the image. Here are some tools to help you get started on creating great visual content.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Get to Know Visually Stunning Content, Pt. 1

Let’s get visual for a moment, and answer that recurring question: How can I optimize my social media efforts? We know that social media matters, and according to 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Your social media may be integral to your business efforts, but what can you do to make it more effective?... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Should I Use Pinterest For My Business?

Pinterest is the perfect platform for showcasing the more visual side to your dealership, such as inventory at work, renovations in progress and completed jobs. But does that mean you should be on it? Here’s what we know!... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Clean Your Website, Care for Your Visitors

SocMedApril.callout.final (5)Spend only a few minutes on a cluttered, design-disaster homepage, and you’ll quickly be running away! Today, customers want to visit websites that are clean, well-organized, focused, and, honestly, pleasing to the eye. Your website’s design says a lot about your business and brand, as we discussed in our “Killer Homepage” blog post. Just like you wouldn’t let your physical store fall into disrepair, you shouldn’t allow your site to become cluttered, confusing, or out-of-date.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

3 Tips To Handle Negative Online Reviews

Warren Buffett, a successful American businessman, investor and philanthropist, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Your online reputation is largely determined by what your customers are saying about you, and one negative online review can be the difference between gaining a new customer and losing one to your competitors. But it doesn’t have to be that way.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather