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Get to Know Visually Stunning Content, Pt. 1

Let’s get visual for a moment, and answer that recurring question: How can I optimize my social media efforts? We know that social media matters, and according to 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Your social media may be integral to your business efforts, but what can you do to make it more effective?

Publishing visual content is one of the most important things you can do to improve your social media strategy. Your strategy is what determines the successful results of your efforts, and it will also help you save time. A successful social strategy will include photos, videos, and screenshots of infographics or other graphs. And a visual piece can generate more backlinks than any other type of content published.

Is using visuals in your social media strategy really that important? Yes, and yes again. Not only is having visuals the norm for social media, the impact that good visuals have on your business is concrete. Improving your visual content can significantly impact your business by giving you more social media engagement, a stronger brand presence, and encouraging buyers to purchase. Here are some things you need to know about the power of visuals:

1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

2) 40% of people will respond better to visual information than plain text. (Source: Zabisco)

3) On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella)

4) Viewers are 85% more likely to purchase a product after watching a product video. (Source:Internet Retailer)

5) Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)

In the constantly evolving social media world, it’s clear that visuals (especially video) still hold a firm place in a successful social media strategy. How has your business used visual content? What has worked and what hasn’t? How do you get started? Once you recognize the need for visual content, the next step is making your own. We will go over developing and executing in another post later this month, so check back soon!

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