Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultant’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your dealership’s website perform better in the search engine landscape!
- Term: Meta Data
- How it Helps: Meta data, aka meta tags, are the title, description, and keyword fields found on the back-end of your website. They let search engines and users know what the pages on your website are about. The title tag can heavily influence rankings. Both the title and description tags are displayed in search engine results, so they can also influence your website’s organic click-thru rate (CTR).
- Term: Search Query
- How it Helps: A search query is a word or a stream of words that users type into search engines to find what they are looking for. These search queries translate into keywords and keyword phrases that your dealership’s website needs to be optimized for in order to show up in search engines for targeted search queries.
- Term: Geo-Keyword
- How it Helps: Geo-keywords, aka location-based keywords, are variations of cities, states, etc., that help your website rank (on a local-search level) for areas outside of your immediate location and boost your traffic.
- Term: Copy
- How it Helps: Copy is text that is written on the pages on the website (not images). A generous amount of detailed copy is useful to search engines, as well as website visitors. Frequently updated and descriptive copy can positively impact your website’s rankings in search results.
- Term: Content
- How it Helps: Inventory, copy, images, video – everything on your website that shows on a browser is considered content. These elements help search engines and visitors understand your business.
- Term: Alt Text
- How it Helps: Alt text is the short line of text appearing as an alternative to your website’s images when they have trouble showing up in browsers. Alt text lets robots and visitors know what the missing images are relevant to on your website.
- Term: Internal Link
- How it Helps: Internal links are the text links on pages of your website that direct visitors and robots to other pages within your website, facilitating navigation and access to important content and pages.
- Term: Inbound Link
- How it Helps: Inbound links, aka backlinks, are links from other websites driving traffic to your site. When coming from high-profile, industry-related websites, inbound links can greatly influence search engine rankings.
- Term: Robot
- How it Helps: To appropriately rank your website in search results, search engines use robots, aka bots, spiders, and crawlers, which visit your website every 30-45 days to assess its textual content and index its pages.
- Term: Search Engine Algorithm
- How it Helps: Search engines factor in various components of your website’s presence and apply numerous calculations to determine if and when your website qualifies to surface in search results. This process is executed by search engine algorithms, aka algos.
This is only a starting point, as there are tons of SEO terms and aliases to be familiar with, so if you are interested in learning more SEO lingo, your questions and comments are encouraged.