The seasons have changed, and with that comes a change in your customers’ needs! Marketing and economic research have long proven that one of the factors affecting the types of commodities sought by consumers is seasonal changes.
Surely, You Understand the Seasonality of Your Business: Haven’t you noticed how the local demand for certain equipment and services fluctuates in your brick and mortar, contingent on the time of year? Well, seasons similarly impact the online version of your dealership, too – the website! Therefore, your business has to demonstrate its ability to satisfy these needs in both the offline and online worlds.
Here’s An Idea: One smart way to meet your website visitors’ seasonal needs, showcase your seasonal best-sellers, and improve their online sales potential is by adding pages dedicated to the equipment, trucks, and services that are currently high in demand! Once populated with informative content and optimized for search relevancy, these pages can be used as designated portals to drive those seasonal leads through search engine results! They could also be used as landing pages for Pay-Per-Click (PPC) advertising or any other online marketing campaigns that you may have running or plan to launch for the season.
Don’t Forget: Keep in mind that the seasonal factors influencing local demand at your dealership also influence local demand on your website, so when you’re preparing to meet these needs for your walk-in customers, do the same for those visiting you online!
For more information about adding and optimizing seasonal pages for your dealership’s website, comment below!