Tracking calls and leads from your website is very important to measure the effectiveness of your website and marketing efforts. We can track how many visitors came to the website, what pages they are looking at, how they came to your site and how many online leads were submitted, but how much walk-in traffic was a result of the website? Sometimes a visitor may have walked into your brick and mortar store as a result of the website even if they did not submit an online lead. We cannot track this type of walk-in traffic, but you can! Ask staff from all departments to get into the habit of asking new customers how they found you and record this information. You may discover that more customers than you think have visited the website first, then stopped by the dealership.
If you have any questions about how to ask this from your customers or effectively track this information please feel free to contact us at firstname.lastname@example.org or comment below!