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Establishing Your Brand’s Voice

Last week we introduced you to the concept of a brand, and how it is ultimately an intangible feeling that people have with your business. One way to help establish this feeling is through your brand’s voice. By voice, we mean the messaging that your business communicates across your different channels. ... Continue Reading

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Get to Know Visually Stunning Content, Pt. 1

Let’s get visual for a moment, and answer that recurring question: How can I optimize my social media efforts? We know that social media matters, and according to 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Your social media may be integral to your business efforts, but what can you do to make it more effective?... Continue Reading

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Clean Your Website, Care for Your Visitors

SocMedApril.callout.final (5)Spend only a few minutes on a cluttered, design-disaster homepage, and you’ll quickly be running away! Today, customers want to visit websites that are clean, well-organized, focused, and, honestly, pleasing to the eye. Your website’s design says a lot about your business and brand, as we discussed in our “Killer Homepage” blog post. Just like you wouldn’t let your physical store fall into disrepair, you shouldn’t allow your site to become cluttered, confusing, or out-of-date.... Continue Reading

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Five Tips for Your Social Media Spring Cleaning

In earlier posts, we’ve described exactly why you should use Facebook for your dealership and offered insight into how social media affects your business’s search rankings. If you’ve taken the next step of setting up your social media platforms, then possibly you’re now faced with that unsure feeling of just how to leverage your social media presence to help your dealership.... Continue Reading

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3 Fresh Ways to Grow Your Email List

As we’ve discussed in our Best Practices for Email Marketing blog post, email marketing is a cost effective tool that really works for your business. But to start any good email marketing campaign, you’ll need this important key: a good, developed email list! A high-quality list that is composed of active subscribers increases the chances of email marketing success.  60% of marketers believe email marketing produces positive ROI, so growing your subscriber list is a key factor in maintaining a strong email marketing presence. Your marketing database degrades by about 22.5% every year and decay occurs for many reasons, which means it’s important that you continue to grow your list, or start creating a list if you haven’t already. Remember, the quality of your list directly affects the results of your email campaign.... Continue Reading

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3 Tips To Handle Negative Online Reviews

Warren Buffett, a successful American businessman, investor and philanthropist, once said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Your online reputation is largely determined by what your customers are saying about you, and one negative online review can be the difference between gaining a new customer and losing one to your competitors. But it doesn’t have to be that way.... Continue Reading

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Explaining Google Algorithms

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well?... Continue Reading

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Getting Started With Twitter

Twitter, ContractorsA few weeks ago, we shared with you  why you should have a Twitter page for your business in our post, “Why Use Twitter?”  But more importantly, your dealership should have a Twitter page because your customers are on it, and they are searching for industry-related businesses, like your dealership, to follow and interact with. In fact, 53% of Twitter-using contractors follow at least one industy-related source on Twitter and ⅓ of contractors tweet on a weekly basis.... Continue Reading

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