Optimize Your Emails for Mobile Devices

65% of emails are opened on a mobile deviceWe are in the middle of a mobile takeover. Especially when it comes to emails. In fact, did you know that 65% of emails are opened on a mobile device? This means that as a business, you need to place high priority on optimizing your emails to continue engaging those on the go or risk losing out on a significant amount of opportunities.... Continue Reading

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Create Captivating Email Subject Lines

Much like your homepage is the first impression for your dealership’s website, your subject line is the first impression for your email content. People decide on whether or not they even open an email just by reading the subject line. So, how do you make sure it is catching their attention and enticing them to read more?... Continue Reading

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Best Practices for Email Marketing

Email MarketingWith over 122 billion (yes, BILLION!) emails being sent per hour, it can be quite challenging for businesses to get seen in a recipient’s crowded inbox. But fear of getting lost in crowded inboxes doesn’t mean you should throw in the towel with creating an email marketing campaign. In fact, for every $1 spent on email marketing, the average return is $44.25, making email campaigns quite effective.... Continue Reading

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