Exploring Facebook Insights

Last week we introduced you to Facebook’s analytics tool called Facebook Insights in our Exploring Facebook Business Tools post. We know that this tool has a lot of information available to you, making it overwhelming when trying to figure out what important metrics you should be tracking. And you are probably wondering “Why is total reach different from post reach?” and “Why are some of my posts low reach, but high engagement?” We asked the same questions when looking into our page, so we thought it would be a good idea to define some of the analytics for you.... Continue Reading

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