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Start the New Year with a New You!

Welcome 2015! With the start of a new year, many of us are taking the time to set resolutions for personal growth and improvements. But shouldn’t you be doing the same for your dealership and your online presence? The answer is YES!... Continue Reading

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Exploring Facebook Insights

Last week we introduced you to Facebook’s analytics tool called Facebook Insights in our Exploring Facebook Business Tools post. We know that this tool has a lot of information available to you, making it overwhelming when trying to figure out what important metrics you should be tracking. And you are probably wondering “Why is total reach different from post reach?” and “Why are some of my posts low reach, but high engagement?” We asked the same questions when looking into our page, so we thought it would be a good idea to define some of the analytics for you.... Continue Reading

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Exploring Facebook Business Tools

A few months ago we let you know why you should be using Facebook for your dealership. If you started a page then, or have had one for a while and just started re-engaging with your fans, we want to take a look at some of the business tools Facebook has for your business page. Please keep in mind the date of this post since Facebook is constantly updating their platform, so some tools may change in the future.... Continue Reading

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Remarketing: Targeting those who’ve already shown interest in your dealership

website visitsToday’s customers behave differently. They take the time to research products and services before making a buying decision. In fact, based on a study Google and Clickstream BF02 conducted, 49%of users visit 2-4 websites before purchasing. This behavior makes it harder for businesses to capture website visitors and convert them to customers.  So, what can you do to stay in front of these potential customers after they have left your dealership’s website?... Continue Reading

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Social Media: Must or Bust? Part 3

You now know that social media improves your search engine rankings and allows you to develop industry connections and customer relationships. For our final post about this topic, we want to let you know how social media allows you to grow your reach. ... Continue Reading

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Social Media: Must or Bust? Part 1

Facebook, Twitter, LinkedIn, Google+, YouTube, the list goes
on and on. With so many outlets, having a social media strategy can seem like a daunting task. But with 72% of US adults using Consumers and Social Mediasocial media, and 74% of consumers saying they rely on social media to make purchasing decisions, it is important for your dealership to start, or at least maintain, your social media presence, as it is a crucial component to your marketing strategy.... Continue Reading

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The Changing Marketing Landscape: Outbound vs Inbound

Marketing has been morphing for years now, driven by consumer behavioral shifts and advances in technology, and we want to make sure your dealership is up to speed with it all.... Continue Reading

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