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Step Two: Sending Out A “Just Checking In” Email

Welcome back! Today marks the first step of your email marketing campaign. By now you have already sorted your inactive user list, and have an understanding of why this list is important. Now, it’s time to send out your “just checking in” email to all users on your inactive list. ... Continue Reading

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How to Launch an Inactive Email Campaign

We’ve all been there before. You spend countless hours crafting emails only to become discouraged when you realize they are not being opened. When it gets to the point where you feel like your efforts are being wasted, it might be time to launch an inactive email campaign, and we are going to show you how. The purpose of an inactive email campaign is to strategically re-engage with inactive users, therefore for the month of September, we will be posting a guide on how to successfully do just that. So stay tuned, it’s time for your emails to be neglected no longer.... Continue Reading

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Powerful Persuasion Tips for Email Marketing

Communication is the backbone of sales and marketing, especially when it comes to selling your product and/or service to a prospective customer. To successfully close deals, provide value and explain your products, you must rely on your ability to express yourself clearly and persuasively. Especially when it comes to email marketing, as you have a small window of opportunity to catch your audience’s attention and get them to take action. In order for your emails to pack the most punch, try using some of these techniques:  ... Continue Reading

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How To Use Hashtags on Facebook

Last week we introduced you to the hashtag, and more specifically how it works on the platform it started on, Twitter. Since then, the hashtag has expanded it’s reach and is now common on Facebook too. This week we want to talk to you about how to use the hashtag on Facebook. Similar to Twitter, a Facebook hashtag ties the conversations of different users all to one place.... Continue Reading

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Common Mistakes When Following Up On Sales Leads

Times are changing in the rise of inbound marketing, which refers to marketing activities that bring in customers, rather than having to go out to get a prospects attention.  It used to be rare to get inbound leads, but that is quickly disappearing. Social media alone provides an abundance of information about prospects leading them to find you first. Even with all of the positivity inbound marketing and social media brings to your brand, sales representatives are still struggling when it comes to following up on a sales lead. With a new year beginning, do your best to avoid these 5 common mistakes when following up on a lead. ... Continue Reading

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How to Prioritize Sales Leads

When a sales rep gets a lead, whether it’s a referral, sourced through their own research, an inbound lead (email, phone, website) etc, they have to take the time to prioritize it with all of the other responsibilities on their plate. Do they drop everything they’re doing because that lead looks good on paper? What if another lead that they put on the back burner could prove to be better? How should they decide which comes first, second or even third? ... Continue Reading

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10 Twitter Marketing Formulas

When it comes to marketing and driving engagement on Twitter, you may feel like you are walking uphill, in the snow, both ways with no shoes on! With 20 Million profiles on Twitter being fake and only 23% of brand posts generating any type of interaction, Twitter can seem like a tough battle for marketers to get attention. Despite all the challenges though, Twitter presents a significant opportunity for brands. With almost 302 million active users, of which, 80% are on mobile devices, Twitter is still one of the largest social networks, and brands that are active on it will reap major benefits. Now, the number one question everyone’s asking is how do you get to be trending on Twitter? Well, it all starts with the tweets themselves. Here are the best formulas to use to drive engagement on Twitter. ... Continue Reading

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14 Ways to Use Video Marketing

Remember when it was enough to just have a decent-looking website with a few pretty pictures? How times have changed!! Business owners are constantly having to think of new, innovative ideas to grab potential customers attention once they land on their website. This is where video marketing comes into play. Many marketers know that they need videos on their website, but most don’t know where to start. ... Continue Reading

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