In our last post, we discussed Google’s recent report on mobile marketing and the opportunity they’ve coined The Micro-Moment. Today we’re going to continue this discussion by moving onto what you can do about these split second, often unpredictable consumer moments. ... Continue Readingby
Hubspot coined 2017 as The Year of The Customer Experience, and we certainly recognize this buzzword’s relevance as the online world becomes more and more a part of our everyday world. Businesses online and on the ground must extend themselves to become more customer-centric if they want to survive the battle against the “Amazons” of the world. We’ve mentioned Amazon a few times on here, but we think it’s worth noting what they’re up to. They are constantly reinventing their business model, and the customer experience is no exception to this ongoing reinvention. ... Continue Readingby
In 2016, a surprising 87% of marketers considered data the most underutilized asset of their marketing endeavors. Why is this? Well, it’s likely because of a lack of understanding. As we aim to maximize campaign results for our dealers in the year 2017, we feel that this is an important topic to review as we refocus and re-strategize. In this post we will be covering where to find data, in the next post we will talk about what to do with your findings!... Continue Readingby
There’s no time quite like the New Year to rededicate your energy to those things that fall by the wayside when you’re slammed. For many businesses, blogging is one of those things. If you aren’t blogging for your business, it’s time to get started! Check out our previous post on how to begin here.... Continue Readingby
While most of us are personally mobile in some way, shape, or form, sometimes it’s easy to overlook the value of our businesses being actively mobile in today’s ever changing world. In a recent post we shared, we talked about how Facebook is promoting and integrating mobile shop-ability with their new feature, Marketplace. The leaders at Facebook understand that there is an inherent urgency in searching on your phone that indicates you are actively thinking about making a purchase, and that the purchase need is fairly immediate.... Continue Readingby
Recently we came across an article discussing the six challenges equipment dealers will likely be facing online in 2016. These problems included local searches, iFrames, mobile, dealership size/scale, retaining relationships, and responding to leads. So what does this all mean to you? It means that you have come to the right place. Here at CWS, we can not only provide information about what these problems mean and why they are important, we can also offer you solutions through our many products and services. Find out for yourself what we do best.... Continue Readingby
When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign doesn’t use just organic or paid, but instead, uses both!
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