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The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign doesn’t use just organic or paid, but instead, uses both! 
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Integrating Social Media Into Your Website

Social media should work together with your other marketing efforts to communicate your brand’s message clearly to your audience. One of the most effective ways to do this is by incorporating social media on your business’s website and vice versa. Not only can this increase traffic on your website, but it can also boost your social media presence. How so? It gives customers on your website an opportunity to see that you are active on social media, and if they are not already following you, they can follow you from your website. On the other hand, when you have your website and business information on your social networks, your followers that are interested in your products can easily access your website. Social media and your website need to be working together to communicate effectively to your audience.... Continue Reading

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How Do I Get Started With Blogging For My Business?

Now that you know the benefits to having a blog for your business, and some topics that you can start writing about, it’s time to get started. So, where do you start? ... Continue Reading

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Why Should My Business Have A Blog?

In a world where consumers are seeking out information to help them solve their problems and no longer looking to businesses for just the products and/or services that they have to offer, blogging is an essential part to your marketing efforts. But many are still unsure about why blogging may be beneficial to their business. Over the next few weeks, we want to take some time to arm you with all of the information needed to get started with blogging for your business. ... Continue Reading

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What Is A Brand?

What company really stands out in your mind? What sets them apart from others? Is it their impeccable customer service? A consistent product experience? An emotion you experience every time you interact with them? Or all of the above? ... Continue Reading

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Quick Search Engine Optimization Tips

We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines.... Continue Reading

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Actions Speak Louder Than Words, or Do They? How To Create Actionable CTA Content

You know what a CTA is, you’ve selected a great contrasting color for the button to make it pop, and now you are stuck on what the best wording is to make someone take action. Because afterall, the whole point of a CTA is to entice people to take action right away, so irresistible content is key to getting conversions. ... Continue Reading

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What Is A Call-To-Action?

A great website invites visitors to take action, and there is a simple way to easily direct visitors to the desired action you want them to take. It’s called a call-to-action, or CTA for short. And the action that you want them to take can be anything you want them to do, such as request a quote, sign up for your emails, RSVP to an event, and many more.... Continue Reading

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Social Sweetness: The Value of Social & SEO

Having a social presence isn’t just about interacting and engaging with your customers on another level. It also has huge search benefits for your business. Below is our Social Sweetness Guide: The Sweet Combination of Social and Search which highlights 4 benefits social media has on your search rankings. Click to learn more!... Continue Reading

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