Do you want to be more active on your dealership’s social pages, but don’t know what to post? Lucky for you, we’ve come up with a lot of suggestions for posts that will help you engage with your followers on social media. We brainstormed and outlined post examples specific to different departments at your dealership, including your parts department, your front desk team, and your sales department. In our guide, you will also find tips to enhancing your social page’s presence without even having to post. Check out these tips by clicking the button below and let us know what you think!... Continue Readingby
When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign doesn’t use just organic or paid, but instead, uses both!
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A great website invites visitors to take action, and there is a simple way to easily direct visitors to the desired action you want them to take. It’s called a call-to-action, or CTA for short. And the action that you want them to take can be anything you want them to do, such as request a quote, sign up for your emails, RSVP to an event, and many more.... Continue Readingby
Let’s get visual for a moment, and answer that recurring question: How can I optimize my social media efforts? We know that social media matters, and according to 2014 State of Inbound Marketing, 84% of marketers cited organic, top-of-the-funnel sources like social media, blogs, and search engines as rising in importance in 2014. Your social media may be integral to your business efforts, but what can you do to make it more effective?... Continue Readingby
Spend only a few minutes on a cluttered, design-disaster homepage, and you’ll quickly be running away! Today, customers want to visit websites that are clean, well-organized, focused, and, honestly, pleasing to the eye. Your website’s design says a lot about your business and brand, as we discussed in our “Killer Homepage” blog post. Just like you wouldn’t let your physical store fall into disrepair, you shouldn’t allow your site to become cluttered, confusing, or out-of-date.... Continue Readingby
In earlier posts, we’ve described exactly why you should use Facebook for your dealership and offered insight into how social media affects your business’s search rankings. If you’ve taken the next step of setting up your social media platforms, then possibly you’re now faced with that unsure feeling of just how to leverage your social media presence to help your dealership.... Continue Readingby
As we’ve discussed in our Best Practices for Email Marketing blog post, email marketing is a cost effective tool that really works for your business. But to start any good email marketing campaign, you’ll need this important key: a good, developed email list! A high-quality list that is composed of active subscribers increases the chances of email marketing success. 60% of marketers believe email marketing produces positive ROI, so growing your subscriber list is a key factor in maintaining a strong email marketing presence. Your marketing database degrades by about 22.5% every year and decay occurs for many reasons, which means it’s important that you continue to grow your list, or start creating a list if you haven’t already. Remember, the quality of your list directly affects the results of your email campaign.... Continue Readingby