How To: Create Your Own Social Community

You have a Facebook fanpage, a twitter and now a blog or are at least thinking about a blog for your dealership. Now what? It’s time to start creating your own online community. Why? To help establish credibility, drive more traffic to your website, increase your rankings among the search engines, increase customer loyalty and retention, engage with your prospects… I mean the benefits really are endless!... Continue Reading

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Follow Up with Your Customers for Increased Insight and Sales Opportunities

When a customer walks into your dealership, contacts you via your website, or calls you on the telephone, they do not want to be thought of as a statistic. They want to be given the attention they deserve and be treated as though they are the only customer you have.... Continue Reading

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Using Your Toll-free Number to Convert Leads to Sales

One of the essential tools you have when selling your inventory is your dealership’s toll-free number. If no one is calling your dealership, your employees won’t have the opportunity to set up an appointment/gather prospect contact info. If an appointment is not set AND no contact information is collected, you have lost a lead. If you have lost a lead, well then, you’re simply not making money.... Continue Reading

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Don’t Let Your Site Visitors Get Lost – Keep Them on the Path of Conversion with Calls-to-Action!

 Help Convert Visitors With Calls To Action... Continue Reading

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There’s Value in a Trusting Relationship

Trust can be defined as a sense of confidence or a reliance on the strength and integrity of a person or thing. You can’t underestimate the importance of trust when interacting with your customers or prospects. This applies to both customer service and sales situations. Trust is the backbone of all customer interactions.... Continue Reading

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