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Social Media: Must or Bust? Part 1

Facebook, Twitter, LinkedIn, Google+, YouTube, the list goes
on and on. With so many outlets, having a social media strategy can seem like a daunting task. But with 72% of US adults using Consumers and Social Mediasocial media, and 74% of consumers saying they rely on social media to make purchasing decisions, it is important for your dealership to start, or at least maintain, your social media presence, as it is a crucial component to your marketing strategy.... Continue Reading

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Choosing Effective PPC Landing Pages & Avoiding the Home Page

One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. Effective PPC Landing Pages - Cherrell Paige... Continue Reading

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Sometimes Keywords & Backlinks Aren’t Enough to Improve Search Rankings

Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in resultsFresh Content For SEO - Cherrell Paige and increasing your efforts to create new content!... Continue Reading

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If Your PPC Traffic Is Not Converting to Sales, Then This Might be For You…

Are you tired of wasting your money on clicks that don’t lead to conversions in Pay-Per-Refine Your Keywords to Improve PPC ResultsClick (PPC) advertising? Use these tips to generate more targeted traffic, produce a higher ROI, and avoid wasteful spending in your PPC marketing campaign.... Continue Reading

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SEO Tip of the Month!

Claim yourself! Just as you would want to claim your business name, URL, and logo you should claim your online listings from online review sites such as Yelp, Google+, Yahoo! local, Foursquare, etc. Taking control of your business profile on these sites can help keep you on top of the information and reviews listed for your business. Keeping a Google Dashboard can be a “one stop shop” for all of your Google related profiles such as Google+, Maps, YouTube and will let you set up a free Google alert which will email you when your site has been mentioned anywhere on the web. Whether you find good or bad posts listed about your business, take action to thank the reviewer for positive comments or address concerns and provide resolution for negative feedback.... Continue Reading

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Resolve to Actually Plan Your SEO Strategy This Year!

Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started.New Year SEO Plan & Strategy Tips... Continue Reading

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Learn to Speak SEO!

Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultantLearn 10 SEO Terms’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your dealership’s website perform better in the search engine landscape!... Continue Reading

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SEO Tip of the Month

 It may sound like common sense, but people searching for your business on the internet locally are going to convert to a sale faster than someone searching across the country.  Take advantage of these high conversion searches and expand your presence locally online.  Here are a few tips to think of:... Continue Reading

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