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6 Challenges Equipment Dealers are Facing Online

Recently we came across an article discussing the six challenges equipment dealers will likely be facing online in 2016. These problems included local searches, iFrames, mobile, dealership size/scale, retaining relationships, and responding to leads. So what does this all mean to you? It means that you have come to the right place. Here at CWS, we can not only provide information about what these problems mean and why they are important, we can also offer you solutions through our many products and services. Find out for yourself what we do best.... Continue Reading

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The Synergy of SEO and SEM: Why They Work Better Together

When reading about organic search, or Search Engine Optimization (SEO), and paid search, or Search Engine Marketing (SEM), you’ll frequently see how people pit them against each other as competing search services. Marketers will often argue over which method is more effective and worthwhile for businesses to invest in. However, the ideal online marketing campaign doesn’t use just organic or paid, but instead, uses both! 
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Choosing Effective PPC Landing Pages & Avoiding the Home Page

One of the biggest mistakes that you can make while implementing your pay-per-click (PPC) advertising campaign is sending traffic to a home page! While you’re fulfilling one goal – getting traffic to your website – you’re hindering the fulfillment of another – getting conversions. Effective PPC Landing Pages - Cherrell Paige... Continue Reading

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SEO Tip of the Month!

Claim yourself! Just as you would want to claim your business name, URL, and logo you should claim your online listings from online review sites such as Yelp, Google+, Yahoo! local, Foursquare, etc. Taking control of your business profile on these sites can help keep you on top of the information and reviews listed for your business. Keeping a Google Dashboard can be a “one stop shop” for all of your Google related profiles such as Google+, Maps, YouTube and will let you set up a free Google alert which will email you when your site has been mentioned anywhere on the web. Whether you find good or bad posts listed about your business, take action to thank the reviewer for positive comments or address concerns and provide resolution for negative feedback.... Continue Reading

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Resolve to Actually Plan Your SEO Strategy This Year!

Here you are again – in a new year, setting new goals, and making new resolutions! While you’re at it, why not resolve to help your dealership’s website benefit more from search engine optimization (SEO) by actually planning and implementing a holistic strategy? Use these tips to get started.New Year SEO Plan & Strategy Tips... Continue Reading

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Learn to Speak SEO!

Do you find yourself confused when your search engine optimization (SEO) consultant communicates to you in SEO lingo? If you don’t understand the “language,” then it’s possible that you don’t fully understand why you should implement your consultantLearn 10 SEO Terms’s recommendations. Get on board by learning these 10 common SEO terms and their roles in helping your dealership’s website perform better in the search engine landscape!... Continue Reading

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SEO Tip of the Month

One of the most important elements of a website is content (actual copy, text or words) on all pages throughout a website. Not only can content help a website rank well within the Search Engines, but it’s also how you can inform potential customers about you and distinguish your business from competitors.... Continue Reading

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SEO Tip: Resist the Urge to Copy and Paste!

In SEO we often stress the importance of adding original content to your website. Having unique content has always been an important factor in ranking well within the Search Engines, but now more than ever, having content directly copied from another source (i.e. another dealership, manufacturer website, wikipedia) can hinder your site’s ability to rank well. While it can be a lot of work and effort to think of original and unique information, it is far better than seeing your website fall out of the Search Engine results and losing valuable traffic and leads.... Continue Reading

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