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Social Makeover: Your New LinkedIn Profile

Talk about a makeover! In the past month, LinkedIn has released many updates to the user experience and to the look of the platform. Change can be difficult to adjust to, so we broke down the five biggest updates to your LinkedIn profile and what you can do to adapt to those changes. We also included screenshots of the profile of our National Sales Manager, John Ryneska, so that you can visualize what an optimized profile looks like!... Continue Reading

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5 Ways You Can Stop Bothering Your LinkedIn Connections

5-ways-to-stop-bothering-your-connections-1With so many social platforms to choose from, people value LinkedIn for maintaining a professionalism other social channels often lack. With this reputation, LinkedIn requires specific best practices for users that don’t always align with other social platforms. So, if you’ve been treating LinkedIn like every other social platform, it’s time to adapt your LinkedIn usage using our tips, and ensure you’re not alienating prospects or future employers. ... Continue Reading

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Recent Feature: Big Iron Dealer

If you missed our talk at AED Summit last month, you can catch up on what we disscussed in this recent feature on Big Iron Dealer where they recount our tips on social media for your industry. We pride ourselves on not only being industry experts in the realm of social media, but also for providing a social media management service exclusively for the commercial industry! Connect with us at marketing@commercialwebservices.com for more information on what this offering looks like. And check out the article below to see what we suggest you do on these platforms!... Continue Reading

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New Year, Social Media Makeover

It seems like everyone is talking about resolutions right now. There are many articles out there on how to better yourself for the New Year, but instead of focusing on personal resolutions, we want to help you set resolutions that will help your business achieve social media success in 2017.... Continue Reading

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The Social Buzz: Facebook Marketplace

If you are using Facebook’s mobile app you might have noticed a change at the bottom of your screen recently! What used to be Facebook’s messenger icon has now transformed into a little window with a scalloped awning. At the beginning of October, Facebook rolled out a new feature on their mobile app called Marketplace. Marketplace will allow mobile Facebook users to access their local buyers and sellers market the same way they would on Craigslist or eBay. Similar to Craigslist, buyers are able to communicate with sellers but cannot make e-commerce transactions on this platform. ... Continue Reading

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A Do’s and Don’ts Guide to Marketing on Facebook

Facebook can help publicize your business to the next level if done the right way. With countless information flooding your newsfeed at all hours of the day, how do you decipher what is right and what is wrong for your business? To get the most of out of Facebook, use these simple tips and start seeing results. Do's-&-Don'ts-Guide-to-Marketing-on-Facebook-2... Continue Reading

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Make Your Holiday Social Campaign Shine

It’s the holiday season and there’s no better time than now to show some holiday spirit in your social campaign! It’s the perfect time to take your social media campaign to the next level and get your followers feeling merry and bright! Don’t forget to follow the golden 80/20 rule for content generation…even around the holidays, people want that warm, personalized message on their News Feeds, not just promotions or advertisements for your business. ... Continue Reading

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Integrating Social Media Into Your Website

Social media should work together with your other marketing efforts to communicate your brand’s message clearly to your audience. One of the most effective ways to do this is by incorporating social media on your business’s website and vice versa. Not only can this increase traffic on your website, but it can also boost your social media presence. How so? It gives customers on your website an opportunity to see that you are active on social media, and if they are not already following you, they can follow you from your website. On the other hand, when you have your website and business information on your social networks, your followers that are interested in your products can easily access your website. Social media and your website need to be working together to communicate effectively to your audience.... Continue Reading

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