Website Content Creation Cheat Sheet

Last month we shared with you some ways to create better content for your homepage and about us section. But what about the rest of your website? Featuring good content throughout your entire website is very beneficial to your dealership in terms of SEO and the user’s experience with your brand.  So you may be wondering, “What should I include on my parts page? What is good content for my services page?”... Continue Reading

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Things to Consider When Choosing a Website Vendor for Your Dealership

You're Choosing A Partner to Help You-2In a world where online marketing is everywhere and everyone seems to have the “secret sauce” in achieving online success, choosing a website vendor can feel extremely overwhelming. But, it doesn’t have to be – just as you would vet out a new partnership for your business, there are some questions you should ask your vendor before committing to the relationship.... Continue Reading

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SEO Tip of the Month

Tracking calls and leads from your website is very important to measure the effectiveness of your website and marketing efforts. We can track how many visitors came to the website, what pages they are looking at, how they came to your site and how many online leads were submitted, but how much walk-in traffic was a result of the website?  Sometimes a visitor may have walked into your brick and mortar store as a result of the website even if they did not submit an online lead. We cannot track this type of walk-in traffic, but you can! Ask staff from all departments to get into the habit of asking new customers how they found you and record this information. You may discover that more customers than you think have visited the website first, then stopped by the dealership.... Continue Reading

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Customer Testimonial

“This partnership really makes it effortless from my perspective. One of the big advantages to going with a third party like Equipment Web Services (EWS) is  that it really doesn’t require any internal resources. Instead of worrying about technical details and managing the many brand pieces, I can focus on lead generation and how the site is structured,” Best Line Equipment’s Director of Marketing says. The EWS solution also provides an analytics tool that allows Henry to see the aggregate level of his site’s page views and other standard metrics for websites. “We’ve seen our numbers increase from a user perspective. We generate 5 to 15 leads a day. It’s pretty impressive that new business is coming in through that channel. We now generate a significant amount of business through the website,” he concludes.... Continue Reading

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Keeping Your Web Site Well-Stocked

One important key to the success of your web site is inventory. Keeping your web site well stocked with your current in-stock inventory helps market the brands and products you carry, and tells your visitors that they’ve come to the right place for the products they want to purchase.... Continue Reading

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The Importance of Tracking Website Traffic

You’ve put your business online with a website. You’ve even taken the next step and started to market your online business with Search Engine Optimization. Now what? Getting visitors to your website is important, but it’s also important to understand how they are interacting with your website. Website analytics (the tracking of traffic to and on a website) helps website owners understand their online customers, potential customers and their interactions with their site.... Continue Reading

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