post

New Year, New Web Presence

As the new year rolls in and you jump into your 2017 business goals, it may be time to earnestly re-evaluate your current web presence, where it’s taken you, and where it could take you in the coming year.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Integrating Social Media Into Your Website

Social media should work together with your other marketing efforts to communicate your brand’s message clearly to your audience. One of the most effective ways to do this is by incorporating social media on your business’s website and vice versa. Not only can this increase traffic on your website, but it can also boost your social media presence. How so? It gives customers on your website an opportunity to see that you are active on social media, and if they are not already following you, they can follow you from your website. On the other hand, when you have your website and business information on your social networks, your followers that are interested in your products can easily access your website. Social media and your website need to be working together to communicate effectively to your audience.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Quick Search Engine Optimization Tips

We asked our Search Services Supervisor, Diana Richardson, to share some insight into the Search Engine Optimization world! Read below for some great tips to making your website stand out with search engines.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Actions Speak Louder Than Words, or Do They? How To Create Actionable CTA Content

You know what a CTA is, you’ve selected a great contrasting color for the button to make it pop, and now you are stuck on what the best wording is to make someone take action. Because afterall, the whole point of a CTA is to entice people to take action right away, so irresistible content is key to getting conversions. ... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

The Power of Color: How Different CTA Colors Elicit Different Feelings

Now that you know what CTAs are and the importance of having them, it’s time to start talking about how to design them. The biggest element to a great and effective CTA is having an attention grabbing design, and it all starts with the color. Unfortunately, there is no one color that converts more than another, so picking a color relies on how much of a contrast it is to the rest of your website, to really make it pop, or the type of feeling a color promotes. ... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Clean Your Website, Care for Your Visitors

SocMedApril.callout.final (5)Spend only a few minutes on a cluttered, design-disaster homepage, and you’ll quickly be running away! Today, customers want to visit websites that are clean, well-organized, focused, and, honestly, pleasing to the eye. Your website’s design says a lot about your business and brand, as we discussed in our “Killer Homepage” blog post. Just like you wouldn’t let your physical store fall into disrepair, you shouldn’t allow your site to become cluttered, confusing, or out-of-date.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather
post

Create Great ‘About Us’ Content

Create Great About Us ContentDid you know that the About Us section gets some of the most traffic on your website? Typically, when a visitor comes to your website, they will reach your About Us page within 3-4 clicks. Therefore, it’s important to take advantage of this portion of your site, as it can help you reinforce why a potential customer should do business with you.... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Email Marketing Basics

No matter what kind of business you run, it is a well known fact that much of ourpopulation today currently owns at least one email account. Have you ever thought about using email as a tool to generate revenue for your business? 3d postman with envelope and bag... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather

Sometimes Keywords & Backlinks Aren’t Enough to Improve Search Rankings

Frequently updating your business’ website helps create a quality user experience, but did you know that it could also help improve its search engine rankings? This means not relying solely on keywords and backlinks to help your dealership’s site surface in resultsFresh Content For SEO - Cherrell Paige and increasing your efforts to create new content!... Continue Reading

Facebooktwittergoogle_plusredditpinterestlinkedinmailby feather