Integrating Social Media Into Your Website

Social media should work together with your other marketing efforts to communicate your brand’s message clearly to your audience. One of the most effective ways to do this is by incorporating social media on your business’s website and vice versa. Not only can this increase traffic on your website, but it can also boost your social media presence. How so? It gives customers on your website an opportunity to see that you are active on social media, and if they are not already following you, they can follow you from your website. On the other hand, when you have your website and business information on your social networks, your followers that are interested in your products can easily access your website. Social media and your website need to be working together to communicate effectively to your audience.... Continue Reading

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Why Load-Speed Matters

When it comes to the loading speed of your website, every second counts when engaging a potential customer. People have very little patience, especially when it comes to technology, and if they have to wait to get what they want from your website, you will lose their attention. Speed is priority for most web-users and people naturally become anxious or disgruntled when they have to wait.  You have roughly three seconds to grab your end-user’s attention before they navigate away from your website. So it’s important to make that time count, right?... Continue Reading

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